Customer Testimonials

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Google Aug 15, 2026

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Google Aug 14, 2026

Very helpful staff. Roberto got us in a great vehicle at the right price.

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Google Aug 13, 2026

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Google Aug 12, 2026

Sharpe BMW is and has been a premier sales and service partner for my 3 BMW’s. Jason Bigelow is my Service Manager, and he is excellent! He knows my vehicle history and always accommodates my schedule for routine maintenance. I can confidently recommend Sharpe!

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Google Aug 9, 2026

Anthony was very helpful and patient with us as we looked at different options and settled on our new i4. Decided to work with Sharpe rather than our local bmw dealer because of the excellent service and experience. Very satisfied customer!

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Google Aug 7, 2026

Very good and professional experience, appointment as expected since we’ve been in for service before. Love the video of our car and the underbelly, good waiting area and communication when the car was completed. Had a question about the controls which was answered by their “expert/ genius” quickly and I also opted for the wash and vacuum. The price was a bit high and when I questioned it, my consultant agreed. After a few calls, our price was reduced by $100. We had an oil and filter change and brake fluid flush and change which was recommended for 14,000 miles.

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Google Aug 5, 2026

Travis the service manager is amazing!

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Google Aug 4, 2026

Ours was a special circumstance and we were hopeful to get our car back on the road with a short turnaround as we had a special event to attend. The staff gave us assurance that they would work as quickly as possible to get it done without giving us any unrealistic promises. They were honest with us, which we appreciated. In the end, however, they were able to get the job done and we were still able to make it to our event. Forever grateful to Sharpe BMW for their efforts!

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Google Aug 2, 2026

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Google Jul 31, 2026

This dealer is called Sharpe because their blade slices deep into your pockets. Specifically your savings account. However the service was great so for me 10/10 would recommend

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Google Jul 30, 2026

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Google Jul 29, 2026

Had a damaged tire on my i5. They had tire in stock and were able to change immediately. My service coordinator was very friendly and took care of everything very efficiently. Very customer centric environment. I would recommend Sharpe to anyone.

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Google Jul 29, 2026

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Google Jul 29, 2026

We walked in without a service appointment and the staff accommodated us.

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Google Jul 24, 2026

Taylor was very helpful. Loved the service with the video inspection and they were able to remove the dog hair that became lodged between the dash and windshield.

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Google Jul 24, 2026

100% would recommend Sharpe BMW service. Very professional, flexible schedule, efficient, Got me to and from breakfast and my car was done. Video proof of service being done. My service advisor Taylor did fantastic. Zero complaints. I wish this was my local BMW dealer.

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Google Jul 22, 2026

Justin is the best service advisor I have ever had. Cool guy and easy to talk to. Also, he’s a car enthusiast which makes the experience even better. 10/10 recommend!

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Google Jul 20, 2026

All the people were very nice, knowledgable and helpful. Their credit card policy is a bit of a pain but everything else was great.

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Google Jul 10, 2026

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Google Jul 7, 2026

This was a 6 month process after my first contact with Ryan Schmall at Sharpe BMW. Ryan was very patient while I vacillated between models for the majority of the 6 months but after I made my decision, Ryan jumped through hoops to procure exactly what I wanted. His product knowledge was exceptional and throughout the experience, communication was immediate, enjoyable and complete. Excellent from start to finish! I recommend Ryan and Sharpe BMW without hesitation.

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Google Jul 4, 2026

Great customer service. I highly recommend Sharpe BMW

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Google Jun 23, 2026

They were very nice and helped us get the perfect car and so respectful I would only go there to buy a vehicle I highly recommend them it was a great experience

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Google Jun 20, 2026

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Google Jun 20, 2026

Sharpe BMW got the memo when it comes to providing the BMW guest experience. My dealership UP North was having staffing issues and was not able to accommodate an oil change so I made the two hour trip to Grand Rapids So glad I did as I was treated very well even on the Mini Cooper side where I waited. I also had my dog with me and they made us feel very welcome. The advisor Shood was very understanding and didn’t push anything unnecessary. Thank you and they will now become my preferred dealership.

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Google Jun 18, 2026

Experience with you guys were great. Pricey for a reason. They take care of you even provided a free uber service from and back to you guys. Really appreciate you guys Rashaad great guy 🤟🏾 thanks again!!

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Google Jun 13, 2026

Service was very good.

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Google Jun 13, 2026

Service is top notch which it should be when purchasing a BMW. We have other vehicles in the family and you can tell the difference which I appreciate.

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Google Jun 12, 2026

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Google Jun 9, 2026

If I could give 10 stars I would. Top notch sales and service team each and every time!

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Google Jun 9, 2026

Communication was very good and the repair process was well defined by the technician, the work was scheduled and delivered on time. Well presented answers to questions we had. Friendly and clean atmosphere.

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Google Jun 8, 2026

Always excellent service at Sharpe BMW. Friendly staff and easy scheduling!

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Google Jun 8, 2026

Absolute professionals. Kind, courteous…delivered what was promised!

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Google Jun 7, 2026

I had a flat late in the morning last Tuesday. BMW's road side service had the car picked up in less than an hour & took it to the local dealer, Sharpe. A replacement tire was ordered that day & it arrived early the next morning at Sharpe. The car was ready for pickup by noon the next day! Great job all around from BMW's roadside service to the dealership, Sharpe.

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Google Jun 6, 2026

Sharpe BMW was excellent in all aspects of selecting our car. This is our 3rd purchase from Sharpe. Their service department is exceptional also.

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Google Jun 5, 2026

Routine visit for 8 yr old car. Communicated well regarding findings. Video also helpful.

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Google Jun 5, 2026

Jason B individual always taking care of me when I come. I saw him yesterday. Glad to see he has a spot in the back office. Overall, excellent guy, though

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Google Jun 5, 2026

Always exceptional service from Jason and his team

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Google Jun 4, 2026

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Google Jun 3, 2026

Picture yourself stranded on an expressway, three hours away from home, after hitting a deer. You have your disabled car towed to a dealership that you have had no experience with. The service advisor immediately assigns a technician to diagnose the mechanical damage, orders the parts, and fixes the car to assure you can get it home safely. I could not have asked for better service in an emergency than I received at Sharpe BMW. Thanks for the good work.

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Google May 30, 2026

Sharpe BMW has been very courteous and friendly. At this time my only experience is the order, process and delivery. My order went smoothly and the build and delivery was very quick. My salesmen Rodrigo was very helpful and kept me informed through the process. As time goes on I would be glad to include all departments of Sharp as I use them.

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Google May 30, 2026

I took in my 2004 BMW Z4 for an oil change but also had some service done. I was greeted and directed to my assigned service writer. I had a very good experience. They know how particular I am about my cars they covered the seats, the floors, they even laid rubber gloves on the door to show that they wouldn't be getting any grease on my car. Very professional and welcoming also excellent service.

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Google May 26, 2026

Great service every time

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Google May 26, 2026

Great service but a slight pricey

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Google May 26, 2026

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Google May 24, 2026

Customer service is always fantastic. They keep on top of maintenance needs.

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Google May 24, 2026

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Google May 23, 2026

The service experience at Sharpe is always top notch. Knowledgeable and friendly staff. Efficient check-in. Quality work.

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Google May 20, 2026

Wish they were open weekends for oil changes. Sales isn’t very helpful.

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Google May 20, 2026

Super easy and stress free process working with Rigo. I would highly recommend anyone looking to get into a BMW to stop by and ask for him.

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Google May 19, 2026

Always excellent service Great and attentive staff Jason is my service tech and he is A fantastic asset for the Sharpe organization

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Google May 19, 2026

provided good service even though they were slammed with a lot of service calls on a Monday morning. addressed my concerns and fixed the issue.

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Google May 19, 2026

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Google May 14, 2026

Professional team, no pressure sales, made my purchase enjoyable and efficient.

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Google May 13, 2026

Jason is the best! One of the very few dealers I can actually wholeheartedly recommend.

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Google May 13, 2026

Had my 2020 bmw m550i in and they were able to warranty a fuel injector due to coolant dripping on it after another shop looked at it and they got it done very fast and even washed my car, Jason was very easy to deal with!

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Google May 10, 2026

Everyone was very nice and prompt.

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Google May 7, 2026

Work was done quickly and efficiently. I waited for the service and the Waiting Rooms were not particilarly comfortable. Bring something to read. Only water and coffee provided.

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Google May 5, 2026

I had a great experience with my recent service at Sharpe BMW. The entire process was smooth, professional, and stress-free. My service advisor, Shodd, was outstanding. He kept me updated throughout the process, explained everything clearly, and made sure all my questions were answered. I really appreciated how transparent and attentive he was—it made a big difference. The service was completed in a timely manner, and my vehicle was returned in excellent condition. It’s clear the team takes pride in their work and customer experience. I’ll definitely be coming back for future service and would highly recommend ... Read More

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Google May 5, 2026

Rigo and the Sharpe team were fantastic. Great experience, very fast turnaround time and great people all around. Highly recommended!

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Google May 2, 2026

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Google Apr 29, 2026

Quick and easy fix on the recall. Was able to schedule for first thing in the morning and was quoted 1-1:30 hours but was done much faster than expected. Great customer service

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Google Apr 24, 2026

Great service and did a good job and with value pricing its was very reasonable and Jason did a great job helping me

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Google Apr 23, 2026

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Google Apr 21, 2026

Jason Bigelow has a an exception service representative with Sharp!

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Google Apr 20, 2026

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Google Apr 20, 2026

We recently had my son’s vehicle serviced here, and the experience was top-notch from start to finish. Justin kept me informed every step of the way, which I really appreciated. They also worked directly with my sons warranty company and were able to get the repairs covered 100%, which made the process so much easier. The turnaround time was quick, and everything was handled efficiently and professionally. I wouldn’t hesitate to recommend them to anyone needing service on their BMW. Great experience all around.

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Google Apr 19, 2026

Fast, convenient, friendly. Can’t ask for more!!

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Google Apr 17, 2026

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Google Apr 16, 2026

Bob F was amazing for us and went above and beyond what any reasonable sales pro at a dealer would do. Made it feel like a white glove top notch experience for a special vehicle throughout. I’ve bought many cars over the years and he is by the far the best I have ever worked with. Thank you Bob and thank you Sharpe BMW.

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Google Apr 15, 2026

Your car goes in and comes out the same day. They know there’s stuff I had a collision on the front of my car. I took it where the insurance company recommend big mistake. Then afterwards I had to take it back to BMW where they fixed the problem the same day keep in mind you the other company I took it to. I was without a car for a week and a half. An out-of-pocket over $600 and closing always take it back to Bmw

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Google Apr 12, 2026

Excellent service and prompt appointment

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Google Apr 11, 2026

We were passing by and decided to stop by Rigo came up to us and informed us on all the latest gadgets and what bmw has to offer I am beyond impressed by his knowledge and ability to keep us engaged giving us demos etc etc. Originally was thinking of an Audi but I think I’m a BMW fan after this! Thank you Rigo for you time and patience and giving us an amazing experience!

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Google Apr 8, 2026

Great Service. They got me in on time, they kept me abreast of the situation, I saw videos showing the work and my car’s status. They washed it and had it ready for me all within 90 minutes. A great experience.

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Google Apr 6, 2026

I bring my car to BMW so I can feel positive that my car was fixed correctly, my go to in service is Ben Burrows, he is honest, understanding and patient with me, I continue to bring my car to Sharpe largely based on the great treatment I receive, thank you to Ben and the service guys

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Google Apr 5, 2026

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Google Apr 3, 2026

My service guy Justin is always on point! Very professional. Simple and fast service. nice waiting room and bathrooms as well!

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Google Apr 3, 2026

Very friendly service one of the nicest waiting rooms I ever had to sit in other than it would have been nice to have a tv... extremely happy with the car. And they vacuumed it out very nice.

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Google Apr 2, 2026

Sharpe BMW has been servicing my 2010 518i for 17 years! The service department is outstanding. Jason's attention to detail and strong customer communication and integrity made me a huge fan of the dealership. When I decided to buy a new car this week, the strength of the service experience drove me exclusively to Sharpe. My salesmen Michael managed the deal with patience, diligence and deep product knowledge. He identified a vehicle that fit my budget and also thrilled me with the sporty and luxurious driving experience. He trained me on all of the latest technology in a way even this ... Read More

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Google Mar 27, 2026

This is our third BMW purchase at Sharpe!! Our experience has always been great but yesterday,Rodrigo,Rigo,was exceptional! He is fun,informative and took care of every detail!! He had me try their new coffee machine and had a Diet Coke ready for my husband at pick up. Wow,that’s service!!! Ryan also made sure we were taken care of!! Let me add to this review that the service department is exceptional. Jason always has a smile on his face and takes such good care of us!!

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Google Mar 26, 2026

Jason, the service rep was so helpful! The video the Tech recorded was amazing!! The whole Team really went above and beyond!

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Google Mar 25, 2026

Good service

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Google Mar 23, 2026

Great service and right on the mark from what they estimated for me. I had a flat and they got me in same day and answered me needs.

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Google Mar 23, 2026

Rigo did a fantastic job! His follow up and timeliness made the purchasing experience enjoyable.

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Google Mar 20, 2026

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Google Mar 20, 2026

I had a decent experience. Only problem I had was that my car cut off after I got an oil change like the next day. I’m not sure what that’s about but overall it was decent.

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Google Mar 18, 2026

Always great service

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Google Mar 17, 2026

Quick service, comfortable waiting room, pricing for service was as quoted.

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Google Mar 17, 2026

Sharp BMW had the best customer service I’ve seen and experienced hands down and that is due to its amazing employees. Shout out to Rigo Hernandez for his excellent service, warm and friendly welcome and professional guidance. If you’re looking to buy a new car or sell an old one, Rigo is your man who will guide you through the whole process seamlessly.

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Google Mar 13, 2026

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Google Mar 11, 2026

Michael was very helpful, knowledgeable and responsive. I always felt like I was being communicated with every important step along the way. My car came from Germany so there was coordination that needed to be done and I was always confident Michael had things under control. Great Job Michael!!!

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Google Mar 11, 2026

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Google Mar 10, 2026

Ben was amazing 🫡

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Google Mar 7, 2026

Bigs is the man. Always a great experience when the car is in for service.

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Google Mar 3, 2026

From the pulling in, the experience was amazing. Very integral, even shared a private space to get my personal work done while they serviced me. I LOVE IT HERE!!! ♥️💙🤍

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Google Mar 2, 2026

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Google Feb 27, 2026

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Google Feb 25, 2026

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Google Feb 23, 2026

Jason in parts is outstanding. Extremely helpful and very knowledgeable

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Google Feb 22, 2026

Just purchased my BMW X3 from Sharpe and couldn’t be happier with the experience. From the moment I walked in, the team was welcoming, professional, and easy to work with. Nick Hawkins was easy to work with, and explained everything in detail throughout the purchasing process. Mike Drake who worked on the finance side was also top-notch and worked tirelessly to ensure I got the best rates. Everything was straightforward and transparent; no surprises, no pressure, just a smooth and efficient process. They made what can sometimes be a stressful purchase feel easy and exciting. If you’re in ... Read More

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Google Feb 21, 2026

Repaired my car the same day and got me back on the road quickly.


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