BMW Marketing Initiatives win EPA Green Power Partnership Best Marketing Campaign

Some companies focus on the product, other companies see their mission to provide quality products in a socially and environmentally responsible way that benefits the world at large. There is no doubt that BMW makes excellent vehicles like the 2014 BMW 3 Series, but the company also aspires to be a force for good. BMW of North America won the prestigious Best Marketing Campaign by the Green Power Purchaser award for its consumer-facing renewable energy programs under the ActiveE electric vehicle (EV) field trial. This award distinguishes the outstanding promotional campaign by BMW of green power. The award is meant to honor companies or organizations that purchase or generate green power and have actively promoted their use of green power internally or externally in a convincing and interesting way. 

Thanks to its long commitment to sustainability, BMW has been ranked number one on the Dow Jones Sustainability Index for eight consecutive years. The BMW ActiveE electric vehicle field trials is launching a new era of electric mobility. The 2014 BMW i3 will be released early next year as the company's first mass produced battery electric vehicle. The field trials helped BMW gain important experience and insight into the needs and demands of consumers interested in a more energy-conscious lifestyle. BMW developed a support system for customers who choose an EV (Electric Vehicle).  

BMW not offers products such as renewable energy certificates (RECs) and residential solar photovoltaic systems to its ActiveE customers, it also educates it customers about different green energy options available.  In a very innovative way, BMW is partnering with its customers to help them live more sustainably. BMW partnered with solar power provider Real Goods Solar to offer ActiveE drivers discounted solar photovoltaic panels for their homes, which will allow them to generate their own clean energy to offset the fueling costs of their ActiveEs. It is absolutely brilliant.  BMW dealers in Michigan are proud of this initiative to help promote more eco-friendly lifestyles.

Categories: News
; ; ;