BMW ELECTRIC

 
DESIGN PHILOSOPHY
The design philosophy of BMW i is simple: create beautifully efficient, high-performance cars through sustainable materials and processes.

The BMW i3 and BMW i8 maintain clean, modern, dynamic, yet a futuristic look that is characterized by smooth surfaces and precise edges. This creates a seamless look, as if the car itself was cast out of one singular mold.

Aerodynamics play an important role in the design of BMW i vehicles. Fully concealed underbodies help prevent wind turbulence under the car, while aero-flaps improve the flow of air through the wheel arches and side sills behind the front wheels. By reducing wind resistance, the vehicles become even more energy efficient.
 
HERITAGE
BMW i isn't just about cars, it's about innovation. It's about inspiring design, mobility services and taking on an entirely new understanding of driving. After 40 years of extensive research, including learnings from the MINI E and BM ActiveE, BMW is making its official shift into the realm of electric mobility with the release of all-electric BMW i3.

With sustainability at the very forefront, BMW i aims to take driving t oa whole new dimension where tail-pipe emission-free vehicles are a standard way of life. A brand-new world that is defined by renewable resources and innovative means of production that have the least possible impact on the environment.